Improve lives through behavioural insights
Behavioural Economics in Action at Rotman works directly with businesses and policy makers to guide better decisions.
A business complies with environmental regulations that help fight climate change. An individual decides to get a COVID-19 vaccine, easing strain on their community’s health-care system. The everyday behaviours of companies and people have a massive impact on our world—but it’s not always easy to guide them to the best choices. Even the greatest products and policies can be hampered by complicated processes or confusing messaging.