Protect Canada’s cultural assets
As music, television, and film undergo transformational change, the University of Toronto Media Commons is working to preserve a vibrant Canadian cultural trove.

Joni Mitchell said it best: You don’t know what you’ve got till it’s gone. Over the past century, Canadian music, television, and film artists have contributed so much to the world. Yet without expert preservation, we risk losing even the most treasured cultural assets to a collective memory hole as media undergoes a rapid transition from analog to digital.
With philanthropic support, the Media Commons at the University of Toronto can be the foremost national site for media preservation, access, and engagement—a hub at the nexus of entertainment and education in the centre of Canada’s cultural capital.
Larry Alford, University Chief Librarian